AWE to unveil new cinema at smart home expo

AWE has announced that it will be unveiling a brand new cinema room at the upcoming AWE Smart Home Expo, taking place on 7th & 8th November. This cinema forms part of a major expansion and upgrade to AWE’s Smart Apartment, with visitors to the event in November being the first people to experience the brand new home cinema and additional new and updated show areas. 

The cinema room will demonstrate what can be achieved in a more compact space and on a comparatively modest budget. The 7.4.4 speaker system and amplification will retail at around £15k, with the 4k enhanced projector and perforated screen coming in at around £5k for the pair.  In an industry where many cinemas cost in excess of £100k, the performance is promised to challenge a number of these much more expensive systems. Complementing the original, larger AWE cinema, this new addition provides integrators with an additional space to demonstrate the capabilities of a home cinema to their customers. 

 “There is a greater variety of spaces being used for home cinema and family entertainment rooms than ever before, which made this new mid-level priced cinema a vital addition. With our market expanding into more and more homes, we have created a professional grade cinema which sets a new benchmark at its price point, being around half that of our existing reference cinema room,” comments Stuart Tickle, Managing Director of AWE. existing awe cinema room

The room contains the latest technology from Epson, Definitive Technology, Denon, Draper and Philips Hue. The Denon 11 channel AVR-X6400 AV receiver drives Definitive Technology in-wall Reference Line Source Speakers and in-wall Reference Subwoofers to achieve an immersive 7.4.4 configuration. The Definitive Technology speakers and subwoofers deliver incredible sound quality, with the Denon AVR supporting all the main 3D audio formats. 

existing awe cinema roomThe visuals in the new cinema are provided by an Epson EH-TW9300 projector, which boasts exceptional image quality by supporting 4K content and intelligently enhancing 1080p. Epson’s 3LCD technology delivers bright and rich colours accurately, and will be displayed on a 110” Draper Clarion fixed frame NanoPerf screen. The ClearSound Nanoperf surface is acoustically transparent enabling speakers to be located directly behind, and the slim black frame provides tension to the fabric, assuring a perfectly smooth viewing surface. 

In a further effort to deliver a cost effective solution, the cinema will also include Philips Hue downlights and LED strip to provide dynamic lighting scenes. The LED strip will feature around the perimeter of the room, and working alongside the Philips Hue downlights can be programmed with scene settings through the URC system, which seamlessly controls everything in the room. 

The AWE Smart Home Expo will be open from 9am to 6pm on both the 7th and 8th November. Product presentations will be taking place throughout the two days, a hearty lunch including a hog roast will be provided, and registration is free. 

To register for the event, visit

October 26, 2017

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