Impressive Home Improvements

Investing in home improvements? These are the things that impress your neighbours the most

Owning a wine cellar is seen as the biggest indicator of success in the home 

Brits aspire to own a walk-in wardrobe more than any other household item or feature 

A double garage and real-wood flooring are also seen as ‘status symbols’ 

A recent study of 2,000 UK adults by Hitachi Personal Finance, reveals the home features that Britons most associate with being successful, as well as the ones we most aspire to own ourselves. 

The household items and features that were seen to hold the most status are: 

Walk in wardrobe (29%)

A log burner (22%) 

A Smart TV (21%)

Real wood flooring (20%)

A double garage (20%)

However, the items that Brits aspire to own themselves the most are: 

Wine cellar (27%)

Walk in wardrobe (20%)

Ride-on lawn mower (18%)

Double garage (18%)

Real wood flooring (9%)

The research also looked at how ‘status symbols’ have evolved over time, from the 1950s when a toaster was the must-have item, through to the present day when a holiday home is seen as the ultimate status symbol. 

Younger people showed a larger desire to own interior items, with 18-24 years olds expressing an interest in owning a walk-in wardrobe (47%), log burner (35%) or a wine cellar (27%) more than any other age group. However, the older generation were more likely to already own items on the list. Two fifths (40%) of 45-54 year olds said that they have a Smart TV at home, and people aged 55 and over were the most likely Impressive Home Improvementsto own their own coffee machine (31%) and a double garage (14%).

Kristen Gordon, 34, from Bedfordshire said that she always notices trends in her neighbour’s décor “Whenever a neighbour makes a home improvement, it’s never long before someone else on the street has done the same. Whether it’s investing in a new log burner or building a wine cellar, the neighbourhood always has to compete and try to keep up with one another!” 

Commenting on the findings, Vincent Reboul, Managing Director at Hitachi Capital Consumer Finance, said: “For anyone looking to invest around the home – whether through home improvements or simply buying a new TV – these findings provide a good indication of the areas that are most likely to impress the neighbours. 

“Looking at our timeline, we can see that what were once considered luxuries, such as toasters and washing machines, are now everyday essentials. On the other hand, some of the status symbols of today may well have been commonplace in the 50s and 60s, such as wood floors and log burners. Based on our research, it’s a very real possibility that we could soon see the resurgence of some classics from the 80s and 90s, which we’re already finding with the revival of vinyl records and retro games. It’s interesting to think about what the future will hold and when the status symbols of this generation will begin to become outdated!”

February 19, 2018

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